Since these videos are only one to two minutes long (the shorter, the better), it is vital to distill the core messages. Why? To expose your potential clients to your unique advantages that will attract them to you. With animation or live-action, you can create explainer videos featuring beautiful and captivating scenes, graphics, and characters that will leave the viewers wanting more. Unlike written copy, social media posts, still images, or even gifs, explainer videos convey the message in a way that stimulates both the eye and the ear, thereby bringing companies and potential clients together in a fun and easy way.