Getting to know the clients, learning about their needs, brainstorming together, coming up with ideas on the spot.
Based on the selected concept, our copywriters start writing the script. It's interesting to see how marketing messages, tedious details and serious information morph into an original and seamless storyline that conveys emotion, humor and lots of fun in a minute and a half.
Or a minute. Or two minutes. Or three minutes.
You get the idea. Maybe. We hope.
Well let's move on.
Once the storyboard is approved, the real fun begins. Our designers get to work on the graphic style, design, characters, typography, colors, and all the good stuff that’s about to come to life.
The video is not complete until it gets its musical beat, without which only one sense is activated. Once the appropriate audio track is added, the video really gets its true vigor. Now we have a fun and enjoyable experience that provokes excitement and the video is perfect.
Yes, perfect, why not?
There are countless ways to convey a message.
So after paying close attention to every important detail each client presents, we sit down and contemplate. Sometimes we even do it standing.
We discuss and deliberate until we formulate the most suitable concept that showcases the project in an excellent, creative and effective way.
Storyboarding is the stage in which the script starts coming to life. You begin to see hints of characters and graphic lines, and get a general idea of the video’s aesthetics. Later on, when the video is ready, we show the storyboard to everyone and say "See what it looked like in the beginning?" A bit like your own baby pictures.
Abra cadabra! That's how it feels. Like magic.
The characters move, the design is exciting, and all the elements in the video come to life.
Thanks to the animation, the content we create especially for you becomes real, turning into an impressive, magical and fun visual experience.